The Sidebar Strategy Sprint

Eight fast-paced sessions. One cohesive ecosystem. Turn generic legal marketing into a living strategy in just 15 days.

The Three Problems Killing Legal Marketing

1. Sameness Isn't a Differentiator

Problem: Every firm claims 'client-focused representation' and 'aggressive advocacy.'
Impact: Clients can't distinguish between options, so they default to price or firm size.

2. Tactics ≠ System

Problem: Random marketing activities—website updates, networking events, social posts—without strategic coordination.
Impact: Efforts cancel each other out rather than amplifying results.

3. Busy Periods Kill Consistency

Problem: Marketing gets abandoned when client work intensifies, creating feast-or-famine cycles.
Impact: No sustainable visibility during the times you need it most.

The Sprint rewires your marketing into an ecosystem built for expert services.

Your 15-Day Transformation Journey

  • Assess current marketing reality and establish strategic objectives for transformation.

  • Develop authentic differentiation that resonates with clients, not just yourselves.

  • Create psychologically rich client profiles and systematic trust-building approaches.

  • Build sustainable marketing systems that work during your busiest periods.

  • Establish measurement frameworks and identify strategic partnership opportunities.

  • Create detailed 90-day implementation plan with clear responsibilities and timelines.

  • Present complete ecosystem strategy and celebrate your marketing transformation.

Key Sprint Benefits

  • Break free from the 'client-focused' sameness trap with authentic differentiation

    Distinctive Positioning

  • Understand decision psychology beyond demographics and practice area needs

    Client-Centred Insight

  • Marketing systems that function during busy periods

    Sustainable Momentum

  • Every element amplifies the others instead of competing for attention

    Integrated System

  • Track which efforts generate your best clients with practical attribution

    Measurable ROI

  • Leave with concrete next steps and clear implementation roadmap

    Immediate 90-Day Plan

Typical investment (UK)

  • Founder-led, revenue < £2 m

    Cohort format; templated persona work; Q&A office hours

    ± £ 4 750

  • Regional/niche practices

    Private cohort; two stakeholder interviews; tailored deliverables

    ± £ 8 750

    (Pricing plans available)

  • Multi-office or practice-group cohorts

    Extended discovery, custom metrics dashboard, bi-monthly check-ins

    ± £ 14 500

    (Pricing plans available)

Typical investment (SA)

  • Boutique founders & micro-practices

    Cohort format; templated persona work; Q&A office hours

    ± R 35 000

  • Established firms chasing differentiation

    Private cohort; two stakeholder interviews; tailored deliverables

    ± R 65 000

    (Pricing plans available)

  • Multi-office groups & practice teams

    Extended discovery, custom metrics dashboard, bi-monthly check-ins

    ± R 115 000

    (Pricing plans available)

Any questions?

If you have any questions about whether this sprint is right for your firm, email hilde@sidebardesign.com or fill out the form.

OR if you take the Ecosystem Assessment, you’ll get a free 30-min session mapping your core areas for improvement and focus. No obligations.