Building an Authentic
Legal Marketing Ecosystem

A comprehensive framework designed specifically for law firms to develop, implement, and measure marketing strategies that authentically reflect your unique value.

Core Beliefs That Guide This Work

  • True marketing success comes from articulating genuine differences in approach and philosophy, not from making empty claims.

  • When all elements align around a central narrative, they amplify each other's effectiveness.

  • Consistent, manageable marketing efforts generate better results than occasional grand campaigns followed by silence.

  • How your firm expresses itself is often as meaningful to clients as your technical capabilities.

  • The most successful firms appeal to both the rational and emotional aspects of client decision-making.

What makes this different

It’s not generic marketing advice repurposed for legal—every concept, example, and template is created specifically for the unique challenges of legal marketing. It integrates all marketing elements into a cohesive whole rather than treating them as isolated tactics.

It bridges the gap between high-level thinking and practical action with clear processes for turning insights into results. It’s designed to work within the realities of busy law firm schedules and does not require unrealistic time commitments.

Who this course is for

This course is ideal for:

  • Managing Partners seeking to differentiate their firm in competitive markets

  • Marketing Directors looking for a strategic framework to guide their efforts

  • Practice Group Leaders wanting to develop distinctive positioning

  • Solo Practitioners needing a sustainable marketing approach

  • New Partners tasked with business development responsibilities

Whether you're looking to revitalise existing marketing efforts or building from the ground up, the Legal Marketing Ecosystem provides the framework you need to create marketing that truly stands out.

Sign up to join the waitlist.

Have questions about whether this approach is right for your firm? Email hilde@sidebardesign.com

FAQs

  • Each module takes approximately 1-2 hours to complete, plus implementation time. The course is designed to be flexible—you can work through it at your own pace. Most firms find dedicating 2-3 hours per week leads to successful implementation.

  • Yes! The framework has been successfully applied across diverse practice areas including corporate, family, property, criminal, employment, and many others. The principles work across specialisations because they focus on the fundamental challenges of legal marketing.

  • Most courses focus on isolated tactics (like SEO or social media) rather than creating a cohesive system. The Legal Marketing Ecosystem connects all marketing elements around your authentic value, creating a complete strategy rather than disconnected activities.

  • No prior marketing experience is required. The course explains all concepts clearly and provides step-by-step implementation guidance. In fact, sometimes less marketing experience means fewer bad habits to unlearn!

  • We offer a 14-day satisfaction guarantee. If you complete the first module and don't feel the course will benefit your firm, contact us for a full refund.